You can buy just about anything on the Internet. However, when we purchase precious items like jewellery, there is an understandable reluctance to part with your money, not really knowing very much about the jeweller. We’ve all heard the horror stories on online consumers getting ripped off and with that in mind, here are a few tips to ensure that your online jeweller is both established and reputable.
- Read the Online Reviews – The great thing about shopping online is that you can easily obtain information about the seller. Simply Google their business name and a lot of information will come up and by reading customer reviews, you can find out about their products and service.
- Check Out Their Social Media Pages – Every jeweller would have a Facebook page and that can tell you a lot about the organisation and its history. If you are looking for handmade engagement rings by Hirsh London, for example, it is very easy to find this premier jewellery on social media. The custom jeweller can create one-off pieces that are truly unique and such a jeweller would have a reputation and would be easy to review.
- Look for a Retail Outlet – If a jeweller has their own plush retail outlet, this gives it a lot of credibility. You can arrange for a private visit to view specific items or to discuss the design of a custom piece. The retail jeweller has a heavy investment and if their premises is in a classy part of the city, this is a very good sign. If an online jeweller does not have a shop, one would have to ask why, unless they happen to be a leading silver jeweller with a good online reputation.
- Check the Return’s Policy – Every online business must have a returns policy, which clearly defines your rights as a customer. Of course, it is hoped that you would be happy with the items you purchased. However, it is nice to know that you are protected in the event there is a problem and purchasing online offers you the same rights as if you bought the item in a retail store.
- Secure Online Payments – It might surprise you to learn that are still e-commerce platforms that run a website that is not secure. Website security is essential when you are making financial payments via the Internet and this is denoted by either a small padlock icon in the URL window or the ‘s’ in https, which means the website a secure sockets layer (SSL). A shady jewellery e-commerce website without payment gateway security should set alarm bells ringing in your mind, as this is dangerous when customers give out their banking or credit card data.
If you take the time to do some online research into the jewellery you would like to deal with, this will all but eliminate any risk. If you are looking for a piece that is a significant investment, such as a custom-made diamond engagement ring, then London is just one of the places where successful custom jewellers are based.